You are a manufacturer or supplier of products and services who wants to influence b2b buyers’ choices when it comes to deciding which business and industrial solutions to use. But changes in buyer behaviour over the past five years have made it more difficult. Now is the perfect time to gain insights into those changes and re-set your sales/marketing approach accordingly to enter a new and exciting period of growth.
This whitepaper gives you insights into:
- How buyer behaviour has changed radically over the past five years, and what it mean for sellers and how
can they adapt
- How the purchase cycle has changed
- The new rules of engagement for suppliers
- Which factors influence buyers the most
- Where buyers search for products and services